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Marta's Café Branding

Project Type

Branding, Logo, Visual Identity

Date

August 2025

In the summer of 2025 I was assigned a project by a local Cafe, who specialise in homebaked goods.

Owned by Marta herself, a pastry chef with 30 years experience in the field. The small village was happy to finally welcome a new café who would bring new tastes right outside their door. Now the locals can enjoy a fresh drink on the spot or bring Marta's delicious pastries for their home celebrations. Whatever the occasion may be.

Her vision was clear: Create a place that invites people of every age! From families with newborns to the older café veterans. There would be something for every taste.

The Logo was inspired by a contemporary style, with bold letters and welcoming illustrations. The cup is a classic element in any coffe shop, but paired with a series of fun typography. Both digitally arranged and hand written. The organic shapes would bring a homemade feeling to the Logo - as well as Marta's recipies!

The color palette consist of relaxing colors: Roasted coffe browns and different shades of greens - from pastels to antique compositions. The interior shows a combination of styles, with old wooden tables and concrete walls and floor. Decorated with a big collection of plants in every shape, to highlight the surrounding nature.

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